Study Digital Marketing with Red Academy

From ... to ... $19,475

Get special prices when you register with us.

Mentored by experienced industry professionals, come learn Digital Marketing while building a professional portfolio of real client projects.

Our digital marketing lessons are designed to cover all of today’s core industry skills in digital marketing including social media, search engine optimization, analytics, advertising and content marketing. You’ll work directly with an experienced team of industry professionals, learning by creating and pitching digital marketing strategies for real clients, in an agency-style environment.

Curriculum

Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.

Launch your Career

You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers. The Digital Marketing roles outlined below are most commonly available to students as an internship position but are not limited to these roles:

Developing, implementing and optimizing digital marketing campaigns across multiple channels including organic, paid and earned tactics.

Creating and executing a SEO strategy to improve search rankings and build stronger brand visibility including on page, off page and technical efforts.

Creating and curating social content, engaging with the community, monitoring trending conversations and measuring success metrics.

Building online advertising strategies to drive results for your business including search, display, remarketing, video and social media ad campaigns.

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